Logo
Primary Lockup
The primary lockup refers to the main configuration of the Quality Wash Solutions logo, combining its visual elements such as the logotype, mark, and descriptor in a specific arrangement. This lockup is the most important and frequently used version of our brand’s logo, serving as the foundation for our visual identity across different mediums. It ensures consistency and recognition by dictating how the logo should appear in various sizes, formats, and contexts, maintaining brand integrity. The primary lockup is designed to be clear, scalable, and adaptable to different uses while maintaining its core identity.
Logo Variations
The black and 1-color variations of the logo provide simplified, versatile options for use in monochrome applications or when color limitations exist, ensuring the brand remains recognizable and consistent across various mediums.
Logomark
A logomark is a key visual element in our brand's identity. The logomark can be used as a standalone representation of the brand, often in situations where space is limited, or where the full logo lockup isn’t necessary. The logomark encapsulates the essence of the brand through its form, color, and design, making it instantly recognizable. It plays a crucial role in brand recognition, especially in digital or mobile environments, and must be scalable and versatile for use across various platforms.
Q Solutions
The solutions lockup is a special use-case for Quality Wash Solutions. The illustration is considered a sub-brand and should only be used with the Solutions product line.
Clear Space
Maintaining clear space around the logo is essential to preserve its visual impact and legibility, ensuring that no other elements interfere with its prominence or dilute the brand's identity.
Violations
Logo violations occur when the logo is altered, distorted, or used in unauthorized ways, which can weaken brand consistency and diminish its recognition, making it crucial to follow the brand's usage guidelines.