Typography

Primary Fonts

We selected Source Sans Pro for our brand because of its clean, modern, and highly legible design. As an open-source typeface, it reflects our commitment to accessibility and innovation, aligning with our brand values of transparency and forward-thinking. The font’s versatility, with its range of weights and styles, allows it to adapt seamlessly across various mediums, from digital platforms to print materials, ensuring a consistent and cohesive visual identity. Its minimalist, professional appearance evokes trust and clarity, making it an ideal choice to communicate our message effectively to a broad audience.